There are many stats programs available, but Google is a great place to start and gives you vital information you will need. You want to know which of your marketing efforts are working best, which are a waste of time, and so on.

Learning About Stats: Google Analytics

Before you get too far along building your web site, sign up for Google’s Analytics program. It is free, and gives you crucial information about how many people are visiting your web site, where they came from, how long they stay, on average, and how many pages they view before leaving your site. Simply log into your Google account, then go to “more services.” Once you have an Analytics account, have your webmaster add the code to your web site, so you can begin managing your marketing with good information.

There are many stats programs available, but Google is a great place to start and gives you vital information you will need. You want to know which of your marketing efforts are working best, which are a waste of time, and so on. There are some easy-to-read charts for a quick overview, and more detailed information as your knowledge progresses.

Knowing your web stats is like creating a budget and keeping books on your business. It is simply one of the most basic things you should do as a web site owner, so that you can watch and chart your progress for continued success.

Excerpt from "Web Rookie to Web Success Ebook," a getting-started guide for web site owners. Get a FREE copy when you request a FREE web design quote from us.

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