Thinking about building an empire of "throwaway" web sites, just to make some quick money? Think again.

While it's true that there are internet marketers out there who can teach you the "insider secrets" of building an AdSense Empire... sooner or later, all of the "secrets" are discovered, and the method starts working.

As a work-at-home entrepreneur, this means you get to start all over again, stay up all night researching new cutting edge methods to 'trick' the system, and go in a whole new direction - all the time.

Maybe you enjoy the adrenaline. Maybe you don't see the point of building a real online business, when every day there's a new way to make a quick buck.

I learned a lesson about this the hard way. I began with a web site for my half price camping club. The site was designed to give information to customers, attract new members, and create a community, with everyone feeling at home and contributing. It is very successful, and sales online were good. It only took FIVE years! That's right. Five long years went into building a true online resource for campers.

I have to admit that a lot of what I learned about bringing new customers to the site came from "internet marketing gurus." Their information was true, and could be applied to any business... so, I studied, I implemented, and I grew.

THEN I discovered AdSense and other online advertising programs for my web site. I slapped up some code, and by that evening, I was shocked to see that my account actually contained a few dollars. How easy! In the coming weeks, I studied AdSense with a new enthusiasm, thinking, for the first time, about how it applied to MY web site.

I began to master it, and soon began to enjoy a fantastic side-line income from my web site that required NO additional product, production, or customer service. Needless to say, I was hooked.

A few weeks later, I decided to throw together some sites, JUST for the purpose of selling AdSense space... something for nothing - why not?

Guess what? Across the board, my AdSense income dropped. The junky new sites were bringing down the revenues of my GOOD sites, and I was being penalized for sloppy, careless web site building that offered no real value to advertisers. Lesson learned.

Today I am definitely still building new web sites. The difference is, I build them based on things I love, I fill them with quality information, I invite other writers to contribute, and I grow real communities, that have real value. The AdSense Gods have spoken... cream will rise to the top, and junk will not survive.

If you are thinking of growing web sites, and using AdSense to monetize them, realize that it takes time, and it takes great content to build a loyal following. Choose subjects you care about, create your sites as if the content were all that mattered... because in the long run, you can't "cheat," and building something of quality not only creates reliable income - it brings repeat visitors, which will make YOU wealthier.