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The project scope is the core of an individual project.  Without a project scope the project will just float.  Proper needs assessments and other intricate details will be overlooked.  Each project is designed to resolve issues the stakeholders are experiencing in their company.  These well meaning individuals will dump data and information charts, lists and figures presumptuously on the desk expecting it to all make sense.  The “here’s the problem, fix it” attitude can be frustrating.  There are numerous feature requirements which must be met.  It is unclear as to what to prioritize where.  Cost estimates may not be accurate.  Delivery dates are tentative.  It is enough to make someone through up their hands in desperation and say “I QUIT!”.  The trained business analyst will just grin and dive in.  He or she will know what is needed is a project scope.

The project scope is the outline of the project.  The project scope is considered the itinerary of an individual project program.  The project scope is the step by step guide to determine who, what, why, when, and where.  It will be able to define to the stakeholders what they want to have done.  It will be able to list who will be doing which job.  The project scope will list why each step is critical to success of the project.  It will also address the time frame as to when the project should be completed.

The project scope will detail for the stakeholders outside resources being utilized for completion of individual tasks.  Each development team will be able to view the project scope and see what is required of them.  The project scope will also detail needs assessment and cost estimates.

Each project scope will be able to address technical constraints the stakeholders may or may not be aware of.  Within the project scope a detailed report of end user requests will also be added.  This will allow the stakeholders to understand why certain aspects of the project program are different than anticipated.

The project scope is an itinerary listing short term and long term expectations.  Short term goals will be listed allowing the stakeholders to check each milestone.  The project scope will also include a prioritized listing of essential requirements or features needed for short term and long term success of the project program.

One of the most critical reports in the project scope is the vision statement.  The vision statement will define in clear and concise wording the project scope.  The vision statement will allow the stakeholders to understand the problem and the solution needed.  The vision statement will state the user needs in clear terms.  The program features will be outlined in the vision statement.

The project scope is the “do to” list of the program.  A sort of brainstorming, or in some cases, model storming which allows all parties involved to be able to follow along.  Each department along with the stakeholders will be able to refer to the project scope throughout the completion of the project.  Without the project scope the project has no start or end point.  The project will most likely fail.

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add “Dept. A” to your name or address in the ad to indicate the July issue of a particular magazine. Key it as “Dept. B” for the August issue of the same magazine. “Dept. C” could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don’t change the headline. Otherwise, you won’t know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.

No computer consulting business can afford to be sitting at a client site, running up a big bill, staring at a blue-screen-of-death, facing an angry mob of irate users and sitting on hold for two hours with tech support.

This scenario is your absolute worst nightmare in running a computer consulting business and can be the kiss of death to your client relationship.

The Need for Good Vendor Technical Support

Good vendor technical support will preserve your credibility as a computer consulting business during times of crisis. No matter how experienced you are at PC hardware troubleshooting, calling on a specialist is a necessity.

Understand What Is Offered

Rather than get an unpleasant surprise when you need help the most, get the lowdown on vendor technical support before you make the purchase recommendation. Although many top PC vendors have similar capabilities and services, ask about included technical support services, and preferably get a description of them in writing.

Ask Questions

As a computer consulting business, you will want to ask questions to determine the reliability of PC vendor technical support. Find out if they are available by phone, if the technical support phone number is toll-free and if the support is free or not.

Also, find out if there are different technical support phone numbers for different products.

In operating your computer consulting business, you will also want to know if vendor technical support has 24/7 support in case you have a need for emergency support. Ask if online tech support resources are available as well.

Deal With a Specialist

As a computer consulting business, you want direct, rapid access to a specialist who deals with nothing but that particular product all day. So test the technical support group’s responsiveness at a time when your heart isn’t racing in the heat of a client server-down emergency.

Also, PC Magazine (http://www.pcmag.com/) regularly evaluates PC vendors’ technical support quality, so this is a good resource to look into.